ALWAYS ON THE MOVE
We focus on pioneering markets which contribute directly to the social and sustainable development of our community; namely - education, energy, security, and leisure. We believe that by shaping minds and positively impacting our environment, we can pave the way for a secure and healthy future here at home.
In support of our focus, we have chosen to deliver products and services that advance our human capital - which we believe to be the driving force towards a secure and sustainable future. Delivering world-class education and training will ensure that we create better leaders, experts, and innovators. Extending this education and training to raise sustainability awareness will ensure that these leaders, experts, and innovators understand how to develop our community in a way that guarantees its future security. This summarizes our guiding principle and working philosophy.
Afnan was established in 2008 by our chairman and mentor Mr. Mubarak Aljassim. We started our group with ICON Contracting to penetrate the energy sector in an innovative way by focusing on building materials and other energy-saving measures which fell in line with the country's Sustainability Vision. We understood through our efforts the importance of education and investing in human capital, and so launched IDRAK - a group dedicated to that field. With the growing demand globally for healthy work-life balances, we recognized the important role of leisure in attaining that. My Kind of Place was born out of this need, challenging the traditional ways in which the F&B industry operates in Kuwait.
Visit the link to read our chairman's inspiring story
It’s no coincidence that we chose to be active in the fields of education, energy management, hospitality, and technology. These industries are at the forefront of raising happiness levels across the world and ensuring a brighter future. And we want to be a part of it.
We have a social responsibility as an enterprise to build a future that promotes well being for generations to come. And again, this is what makes us feel good; so we’re doing it!