Afnan targets investments and pursues developments in pioneering markets through entrepreneurial models and practices.
What We Do
Why We Do It
To invest our talent, capabilities and resources in pioneering markets to build a portfolio of sustainable investments that add value to our stakeholders in the long term future.
We envision a dynamic growth in our business investments that contributes to and benefits from our region’s demands in Education, Energy & Cybersecurity.
How It Works
Our team is successful because we practice a certain mantra - day in, day out - based on the following values.
IDEOLOGY: Adopting beliefs that shape how we envision the future
It makes us focused, purpose-driven, and committed to these beliefs. It’s a discipline that, once put into practice, can inspire ongoing enthusiasm and genuine commitment to the cause - whatever that may be.
Our own belief system is built upon these very core values, and what makes our work so much more enjoyable is the freedom with which we exercise these beliefs. We love what we do, because it makes us feel good. And it makes us feel good because we believe in it.
ADAPTABILITY: Welcoming and embracing inevitable change
We don’t believe in the fear of change, and instead embrace every form of it. Humankind has come this far because of its ability to adapt to an ever-changing environment, and this is no different than conducting business in our fast-paced world today.
Innovation and sustainable growth are only attainable with an understanding and acceptance of changing market dynamics. And since our entrepreneurial spirit depends on these two pillars, we work hard on two things: flexibility and versatility. Flexibility is all about attitude; we are willing to change. Versatility comes down to ability; we are capable of change.
AUTHENTICITY: Acting with integrity and empowering others
There are a lot of different opinions on what it really means to be authentic. We think it’s a pretty simple concept: stay true to yourself, by working constantly to better yourself and the people around you. Our team works best in a transparent environment that celebrates individuality, creativity, and character. We place high emphasis on integrity, which breeds honesty in our relationships and high ethical standards in our approach to business.
SUSTAINABILITY: Growing our businesses without disruption to the world
When we say sustainability, we’re thinking long-term. We’re thinking future. We’re thinking restoration, preservation, and sustained growth. Sustainability can be applied in many aspects of our business, from direct involvement in renewable energy initiatives to indirect adoption of business modeling that minimize disruption to our external environment.
It’s no coincidence that we chose to be active in the fields of education, energy management, hospitality, and technology. These industries are at the forefront of raising happiness levels across the world and ensuring a brighter future. And we want to be a part of it.
We have a social responsibility as an enterprise to build a future that promotes well being for generations to come. And again, this is what makes us feel good; so we’re doing it!